Why an independent jeweller
Independent jeweller
or high street chain?
Reading has plenty of places to buy jewellery, from the chain stores in the town centre to independent shops like ours over the bridge in Caversham. Here is what is different about buying, selling or repairing with an independent, so you can decide what suits you.
Visit the shop
AN EXAMPLE FROM OUR JEWELLERY ARCHIVESide by side
The honest differences.
General differences, not a claim about any particular shop.
Every business is different; ask and compare.
| High street chain | Independent jeweller | |
|---|---|---|
| What is in the window | The same new ranges in every branch, chosen centrally and made in volume. Pieces are rarely unique. | Antique, vintage and second-hand pieces alongside handmade jewellery, chosen one at a time. The stock changes as pieces arrive, and no two are the same. |
| Who you deal with | Branch staff working to a company process, who may not have handled the piece before you asked about it. | The people who run the shop and chose the stock. The person who sells you a piece is the person you come back to. |
| Repairs and resizing | Usually sent to a central workshop and quoted from a price list, so the person taking the ring in may not have assessed it. | Looked at in front of you, with the options, cost and timing discussed before any work is agreed. |
| Selling your gold and jewellery | Many do not buy at all. Those that do tend to price by weight, or pay in gift cards. | We buy gold, silver, platinum and fine jewellery, and look at each piece as jewellery as well as by weight. |
| Engagement rings and bespoke | A choice of settings and stones from set ranges, sometimes through an online configurator. | Antique and vintage rings in the shop, a ring made to your design through our network of makers, or a stone found for you. |
| Price | New retail prices carry the cost of national advertising, shopping-centre rents and branded packaging. | Pre-owned and antique pieces often cost less than a new equivalent, and you are paying for the piece rather than the brand around it. |
| Afterwards | Aftercare follows the company policy and the branch that happens to be open. | Cleaning, checking a setting, resizing after a surprise: bring it back to the same counter and the same people. |
In fairness
When a chain
is the right choice.
A particular brand.
If you want a specific branded watch or a named designer collection with the manufacturer's warranty, go to an authorised stockist. We will tell you so.
Long interest-free credit.
National chains can offer finance over long periods. Talk to us about budget and we will be straightforward about what we can and cannot do.
Late and Sunday opening.
We are open Monday, Tuesday, Thursday, Friday and Saturday, 9am to 3pm. If you can only shop on a Sunday evening, a shopping centre is open when we are not.

What you get here
A piece nobody else has.
And someone to ask.
We choose every piece ourselves, look it over before it goes out, and tell you what we know about it. If it needs resizing, cleaning or a setting checked later, you bring it back to the same counter and the same people.
If you are selling, we look at the piece as jewellery, not just as metal on a scale. If you want something made, we design it with you and make it through our network of makers.
See antique & second-hand jewelleryCommon questions
Before you decide.
Is an independent jeweller more expensive than a high street chain?
Is jewellery from an independent shop hallmarked?
Can an independent jeweller do engagement rings?
When is a chain the better choice?
Why buy second-hand jewellery from a jeweller rather than online?
Still deciding? Call 0118 947 2295 and describe what you are after. If a chain is the better place for it, we will say so.
14 Bridge Street, Caversham
Come in.
Have a proper look.
Browse the jewellery or bring a piece you’d like us to look at.
Call ahead if you’re looking for something particular.
